CC0 License - Courtesy of Magnific If you want to plan your writing week for maximum productivity, the simplest approach is to decide what you need to write, when you’ll write it, and which tasks deserve your best focus before the week begins. Instead of filling your calendar with endless tasks, you’ll create a realistic … Continue reading Plan Your Writing Week Like a Pro: Copy Made Easy!
Author: Michael
For the past four years I have been a professional, free-lance, remote copywriter working for a well-known SEO agency. As such, I have written thousands of articles with creative freedom and from client content briefs.
The nature of the work required me to learn and use on-page SEO best practices when crafting copy that included blogger outreach for link building, SEO-rich content from client briefs, and brand mentions, reviews, and listicles for enhanced client AEO.
Aside from SEO and copy writing, I also have skills in software and hardware due to a background in IT, including education in computer game production. I love IT and gaming, and yeah, I’m the guy everyone calls when they need something fixed!
Although my professional copywriting career began in 2002, I have been writing for longer than this. Before working for a reputable SEO agency, I created and ran a gaming blog (which is now shut down). This is where I first learned about the critical importance of SEO and how to use CMS such as WordPress and Wix, and I even made videos for the blog’s supporting YouTube channel.
It was actually through working on the blog that I came into contact with the SEO agency, as they reached out for hosting content. I developed a relationship with the outreach manager and asked if they had an opening. Luckily, they did, and after a writing test, I was offered a job as a freelance SEO content specialist, which I have done for the past four years.
When not gaming, I also enjoy photography. While I’m not very good, I can spend hours outdoors taking shots with my Canon EOS 4000D and the various IS Canon lenses I love trying out for different scenarios.
While I live in Liverpool, UK, I am a fully remote worker with a preference for at-home work due to a chronic neurological condition (epilepsy). As such, I can only accept job offers very close to home, with exceptional hybrid arrangements or fully remote.
Writing When You’re Busy: Sage Advice from a Pro
CC0 License - Courtesy of Magnific Writing when you're busy can be the downfall of the best writers. Many writers come to the point where it can be hard to even look at the screen. There are many reasons this happens, including overwork, fatigue and even burnout. As a professional writer, I know. However, most … Continue reading Writing When You’re Busy: Sage Advice from a Pro
B2B vs B2C Copywriting: The Differences You Need to Know
CC0 License - Courtesy of Magnific B2B vs B2C copywriting comes down to one key difference: who you're persuading and what they need to feel confident about before they buy. Although the product might be identical, your copy needs to change depending on whether you're speaking to a business buyer or an individual consumer. So, … Continue reading B2B vs B2C Copywriting: The Differences You Need to Know
How to Master B2B Copy that Captivates Decision-Makers
CC0 License - Courtesy of Magnific Unlike B2C (business-to-consumer), which is typically directed at one demographic, B2B (business-to-business) copywriting skills require you to speak to more than one person because buying decisions rarely rest with a single stakeholder. To master B2B copy, you need to understand the wider buying group, identify what each person cares … Continue reading How to Master B2B Copy that Captivates Decision-Makers
Copywriting Skills for B2B: A Guide You Need Today
CC0 License - Courtesy of Magnific If you already know how to write persuasive copy, you don't need to start from scratch to work with B2B clients. Instead, you need to adapt your copywriting skills for B2B by focusing more closely on business outcomes, multiple decision-makers, evidence, and longer buying journeys. This can be off-putting … Continue reading Copywriting Skills for B2B: A Guide You Need Today
Different Types of Copywriting for Finding Your Niche Now
CC0 License - Courtesy of Magnific If you're wondering which type of writing to specialise in, start by looking at the different types of copywriting and matching them to your skills, interests and career goals. However, you don't need to master every type. Instead, choosing one or two areas that suit you can make it … Continue reading Different Types of Copywriting for Finding Your Niche Now
Freelance Writing Skills You Need to Succeed Now in 2026
CC0 License - Courtesy of Magnific If you want to become a freelance writer, you’ll need more than the ability to put words together. The most useful freelance writing skills include strong writing, research, communication, time management, adaptability, SEO knowledge and the ability to understand what a client actually needs. The good news is that … Continue reading Freelance Writing Skills You Need to Succeed Now in 2026
Freelance Writing Jobs Info You Need to Know
CC0 License - Courtesy of Magnific If you're wondering whether you need qualifications for freelance writing jobs, the short answer is no, not always. While a degree in English, journalism, communications or a related subject can help, many freelance writers build careers through writing experience, strong portfolios and specialist knowledge. If you're thinking or pursuing … Continue reading Freelance Writing Jobs Info You Need to Know
What Does a Freelance Writer Do? Insider Truth
CC0 License - Courtesy of Magnific So, you're wondering, "What does a freelance writer do?" This is a valid question if you are thinking about a side hustle or a career change. A freelance writer creates written content for clients on a self-employed basis. Depending on their speciality, they might write blog posts, website copy, … Continue reading What Does a Freelance Writer Do? Insider Truth
B2B Copywriting to Enhance your Skills Now in 2026
CC0 License - Courtesy of Magnific Are you ready to change your life? If you're already a copywriter, content writer or marketing professional, moving into B2B copywriting can be a smart way to develop your career. Instead of writing mainly for individual consumers, you'll be creating copy that helps businesses attract, educate and convert other businesses. … Continue reading B2B Copywriting to Enhance your Skills Now in 2026